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Lex: FT’s flagship investment column
展望2026年,随着咖啡行业“万店俱乐部”竞争日趋激烈,外卖渠道的竞争将从价格补贴转向服务与体验的比拼。对于瑞幸而言,如何进一步释放规模效应、优化外卖渠道成本结构,同时通过产品创新与精细化运营提升用户价值,将成为破解盈利困局、巩固龙头地位的关键。(作者 | 谢璇,编辑 | 房煜)
(There are other emergencies that could bring us to this point. One is a fire, which could result from machinery shorting. Another is a toxic ammonia leak. But these are even more unlikely.)